Xbox executives just cannot give a straight answer to questions about Tango Gameworks-

Earlier this year Microsoft announced the closure of four major studios on the same day, among which number was the Tokyo-based developer Tango Gameworks. Founded in 2010 by industry legend Shinji Mikami, best-known for creating Resident Evil, the studio developed the (excellent) Evil Within games as part of an eclectic output, with its most recent release the well-received rhythm beat-em-up Hi-Fi Rush. 

Tango’s games were generally well-liked, and indeed Xbox executive Aaron Greenberg called the launch of Hi-Fi Rush (which was announced and released on GamePass on the same day) “a breakout hit for us and our players in all key measurements and expectations […] We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release.” In that context especially the closure felt like an absolutely brutal decision, one that left peers bemoaning that making a good game that sells well “will no longer keep you safe in this industry.”

For whatever reason, Tango Gameworks has become the particular focal point of these studio closures, inasmuch as it is the decision that the Xbox suits keep getting asked about. And the problem is that so far they’ve done little more than open mouth and insert foot. 

President of Xbox Sarah Bond was asked about the closure in May, and spent about a minute saying absolutely nothing. Then CEO of Microsoft Gaming Phil Spencer waffled on about “doing the right thing for the individuals on the team”, how “it’s not about my PR, it’s not about Xbox PR, it’s about those teams,” and how “I have to make hard decisions that frankly are not decisions I love, but decisions that somebody needs to go make.”

It’s all so vague, even verging on avoidance, that you’re wondering why there isn’t a straight answer. If the rationale was as cold and ruthless as “Tango’s games don’t sell in the quantities we expect for a first party studio” then Microsoft would rightly come in for some criticism, but would also lay the matter to rest. Instead what Microsoft is doing now, as exemplified by today’s developments, is implying some highly questionable stuff through a surfeit of word salad.

Trouble at the top

Speaking to Variety’s Strictly Business podcast (and first spotted by Eurogamer), Xbox executive Matt Booty was asked about Tango’s closure, and specifically whether Microsoft had looked into finding a buyer rather than shuttering it.

“I won’t get into the real sort of nitty gritty details on what went into the decision, mostly out of respect for the people there, just because you know, there was a lot of work that went into delivering Hi-Fi Rush, which was a great game and you know did well for us,” says Booty, and so far, so usual.

After some more verbiage about how Microsoft has to be “forward looking” when making decisions like this, Booty then steps on a bit of a rake. “There are a lot of things that go into success for a game. You know, what leadership do you have? What creative leadership do you have? Is the team the same team that shipped something successful previously?

“And we have to look at all of those things together and then ask ourselves, are we set up for success going forward? And while there may have been factors and situations that previously led to success, they may not all still be in place as you look at what you’re doing going forward.”

What Booty is saying here seems an unmistakable reference to the departure of Tango founder Shinji Mikami in early 2023, and puts the Xbox executive on some fairly questionable ground. Is Booty really trying to shift part of the blame for Tango’s closure onto Mikami’s decision to leave? Is he really saying that Tango didn’t have the leadership or team to deliver another successful game? Because that seems frankly insulting.

Or is Booty just trying to give a non-answer, listing random reasons they consider, and making things worse? Answers on a postcard to Phil Spencer’s office, please.

What is especially galling about Booty’s remarks is that Mikami, one of the greatest directors in gaming history, had set up Tango specifically in order to train new creators and guide their projects as producer. Mikami of course directed the studio’s first game, The Evil Within, but after that served as executive producer on the sequel (directed by John Johanas), on Ghostwire Tokyo (Kenji Kimura), and Hi-Fi Rush (Johanas again).

In other words Mikami hasn’t been the creative lead at Tango since 2014, and they’ve put out three games since then. So Booty’s comments about leadership and shipping something successfully in this context seem, at the very least, ill-judged and disrespectful. If nothing else it’s a good example of how being nonspecific about this decision has harmed Microsoft more than just coming out with a straightforward rationale for why it happened.

So expect this to rumble on, at least until someone from Microsoft says something that draws a line under it. It’s true that sometimes in cases like these, where you’re talking about a lot of people losing their jobs, the best thing to do is say nothing. But Microsoft’s people keep saying little things here and there that don’t add up, and you wonder how on Earth it could ever be this complicated. The idea that Microsoft is money-oriented is not going to surprise anyone!

What bakes my noodle is that these people are media trained out the wazoo, experienced at dealing with the press, and have enormous PR teams dedicated to honing their messaging. The Microsoft executives must know this question is coming in every interview now, yet their answers make it seem like they’re either unprepared, inarticulate, or just verbalising a shrug emoji. No-one expects these people to come out and wear a hairshirt. But it would be nice if, sometimes, they spoke to the audience like adults.

Related Posts

Market Capitalisation of BSE listed companies hit record high of Rs 429.32 lakh crore

On Wednesday, the market capitalization of BSE-listed companies soared to a historic high of Rs 429.32 lakh crore, driven by the BSE benchmark Sensex’s upward movement amid a broadly positive trend in global equities.

The 30-share BSE Sensex closed up by 149.98 points, or 0.20 percent, at 76,606.57. During the day, it reached a peak of 77,050.53, gaining 593.94 points or 0.77 percent, just 28.51 points shy of surpassing its previous all-time high of 77,079.04.

The market capitalization of BSE-listed firms peaked at Rs 4,29,32,991.65 crore (USD 5.14 trillion), marking the highest in history.

Market rally leads to higher regulatory fees for stock exchanges IPOs head for an august month: Issues worth Rs 22,000 crore set to hit the market Equity MF inflow…

Adani group shares tumble 7 percent after Hindenburg report alleges SEBI chief’s involvement

Shares of Adani Group companies, including Adani Enterprises, Adani Ports, and Adani Green Energy, fell by up to 7% on Monday following the release of a new report by US-based short-seller Hindenburg Research.

Adani Enterprises and Adani Ports, both part of the Nifty 50 index, experienced declines of up to 5% before recovering slightly from their lowest points of the day. Other stocks within the group, such as Adani Energy Solutions, Adani Wilmar, and Adani Total Gas, saw their shares fall between 5% and 7%.

How are all Adani Group Companies Doing?

Adani Enterprises and Adani Ports, both components of the Nifty 50 index, fell by as much as 5% before seeing some recovery. Adani Enterprises ended down 2.60%, while Adani Ports closed 1.50% lower.

Credo Brands Marketing lists flat; what should you do now-

Credo Brands Marketing, the company behind Mufti Menswear, marked its market debut on Wednesday, December 27, with a steady performance on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). The stock opened at ₹282 on the BSE, in line with its issue price of ₹280 per share. Simultaneously, on the NSE, it listed at ₹282.35 per share.

The grey market premium (GMP) experienced a notable surge, reaching nearly 30% above the IPO price. This implied a projected listing price of ₹360 against the IPO price of ₹280 per share. Analysts, buoyed by these indicators, had expressed optimism and expected favorable listing gains.

Also Read

It’s raining IPOs in 2023: 50 IPOs raise over Rs 52,000 crore

The grey market serves as an unof…

New Investment Avenue- Why Sebi’s new asset class makes sense

The markets regulator has proposed a new product category to bridge the gap between mutual funds and portfolio management schemes. Saikat Neogi explains how the proposed higher ticket size products will work.

What has Sebi proposed?

IN A MOVE to curtail investments by rich individuals in unregistered investment schemes, the Securities and Exchange Board of India (Sebi) has proposed to introduce a product category which will combine features of mutual funds (MF) and portfolio management schemes (PMS). The Sebi consultative paper says the products will be offered by asset management companies and fund managers will have greater flexibility in portfolio construction.

Category expansion for q-comm firms may happen at a slow pace Ransomware att…

Religare Broking advises ‘Buy on Dips’ amidst sectoral traction; ACC, Bajajfinsv, Bata India and Coforge among top stocks to watch

By Ajit Mishra

Markets have been maintaining a positive momentum and making a record high with every passing day. Favorable global cues, especially from the US markets, combined with noticeable traction in heavyweights from the lagging sectors like Banking, IT is fuelling the momentum. Among the key indices, Nifty has tested a new milestone of the ‘21,000’ mark and Sensex also crossed the ‘70,000’ level. The broader indices are also trading in tandem and trading at record levels.

Also Read

J&K Bank launches QIP to raise Rs 750 crore, sets floor price of Rs 112.66 Come from Sports betting site VPbet

Going ahead, the performance of the US markets will remain …

Investors lap up 50-year bond; Insurers, pension funds line up to grab a share

The government’s auction of the first 50-year bond evoked a strong demand from investors on Friday as the Reserve Bank of India (RBI) received bids worth Rs 40,200 crore (4x) for these ultra-long bonds, against the notified amount of Rs 10,000 crore.

The RBI set a coupon rate of 7.46% on the new government security maturing in 2073 during the weekly bond auction.

The central bank received a total of 216 bids, majority of which were from insurance companies and pension fundsCome from Sports betting site. “It was very well received by the market because the cut-off yield was better than expectationsCome from Sports betting site VPbet. The market…